Game Plan • Coffee

Ready to fuel your ambition and the next generation? We’re incredibly proud to launch Game Plan, a special coffee created in partnership with Jake Humphrey and the High Performance Foundation.

This isn't just another coffee; it’s a brew with a powerful mission: supporting young people’s social and emotional skills for a life of high performance.

As Jake Humphrey, Founder of the High Performance Podcast and Foundation, says:

“A light, fruity, and naturally sweet coffee that’s not only easy to drink but also supports young people’s resilience today, so they can thrive tomorrow.”

What's The Flavour?

We’ve sourced these incredible beans from our partners in Meru, Kenya, a place very close to our hearts. We roast them lightly to let all that bright, natural character shine through in every single cuppa.

• Tasting Notes: Blackberry, Flapjack, Chocolate Raisin

• Roast: Medium Roast

• Origin: Meru, Kenya

This is Fuelling Ambition in Action

Every bag of Game Plan makes a real, tangible difference. This is our belief in "empowerment, not charity" put into practice, helping you to:

• Support Young People: Every bag helps fund the High Performance Foundation, contributing to vital work that gives young people the social and emotional skills they need to thrive.

• Build Resilience: This coffee directly supports the mission to build resilience in young people today, setting them up for a life of high performance tomorrow.

• Empower Our Farmers: Like all our coffees, this single origin bean comes directly from our partners in Meru, Kenya. It ensures we pay real prices, support their families, and continue to break away from parasitic supply chains.